Promotion of sites on the internet

Promotion of sites in internet is the activity directed on increase of attendance of a site: attraction to a site of target audience of users, popularisation of services, the goods and services presented on a site, increase of sales and profit.

Promotion of a site from “ARTEFACT St.” begins with the detailed analysis of the client’s site and problems facing it. Features of a segment of the business, the competitive environment, target audience, a current condition of a site — all it is of great importance for the further advancement of a site. On the basis of this data the choice of optimum tools of the future advertising campaign is carried out, complex strategy of site’s promotion in internet is developed and embodied.

Promotion of sites in internet includes the whole complex of tools:

Online-marketing

Online marketing is a complex approach to Internet marketing and the consulting, allowing to receive necessary recommendations and to order as much as possible effective advancement of your website. The inconvenient site will be bad for selling, that is true. And if the user cannot find the description of the goods or it needs to fill 5 pages of the data about itself for purchase fulfilment most likely the visitor will leave and switch on to some other, more convenient site that, finally, will worsen promotion of your site on the Internet. Experts of “ARTEFACT St.” will analyse your site from the point of view of “usability” — conveniences of using and simplicity of achievement your purposes. For each known problems recommendations about its elimination and increase of site’s selling will be made.

Optimization of sites (Search Engine Optimization, SEO)

Site optimisation includes the only works on change of a site’s program code for accentuation of search systems’ attention on the most important information on your resource, and therefore, more effective promotion of a site in internet. This tool of internet advertising is one of the biggest in influence and efficiency, at rather low cost.

The researches made by our experts allow us to develop complex strategy and successfully to introduce it. Efficiency of all cycle of works, first of all, is defined by degree of visibility of the project in internet and increase the percentage of converting the visitors of your internet project into clients.

Complex of actions on SEO, we convince search systems that your site deserves the highest places in delivery of searchers. What do we do? We study, we follow, we quote … Studying new algorithms, following all modern criteria and requirements of search systems, we "improve" internal structure of a site which is read out by search system.

Advancement of web-sites

Site advancement are constant (monthly) works and variety of internet-services in achievement of certain positions in search systems by certain inquiries. After all together with growth and development of your site, grow and there are sites-competitors which, as well as you, will try to take the first positions in search inquiries. Besides, constantly and very quickly the quantity of the information in internet increases. So, site promotion should lead to new levels and use the most different tools. Among them — an estimation of efficiency of advancement, competent registration of a site in catalogues and search systems, formation of references on external resources, regular monitoring of site’s positions on searchers and preparation of reports.

Contextual advertising

Contextual advertising is a way of attraction on your site of target audience of visitors by placing certain text advertisements. Site advertising in internet by means of contextual advertising differs from banner advertising because of a bigger efficiency.

The given kind of internet advertising allows the advertiser to start very quickly the advertising campaign and instantly to receive the target audience response, in the form of calls and sales. And though cost of visitors in contextual announcements is pretty dear, but you are guarantied to be addressed with a certain part of interested visitors. It is one of the best tools for those who are interested in fast return — sales or services. There is a possibility to adjust announcement display on an exact times, certain days and the concrete country.

Experts of “ARTEFACT St.” will make a professional selection of frequent keywords, will correctly make the announcement, will check positions of announcements in search systems, and also will make the time and transparent reporting.